
I work with the part of eating that is not about nutrition. People generally know what they should eat. The gap between knowing and doing is where I work. That covers emotional eating, the binge-restrict cycle, eating in response to stress or boredom, and the long tail of dieting histories that leave people mistrusting their own hunger. None of it is a willpower problem, and treating it as one is why it persists. My approach is behavioural and non-judgemental. We are not going to weigh you, set rules, or discuss whether you deserve food. We are going to look at what happens in the twenty minutes before it happens, because that is where the leverage is.



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