About AMA
AMA was created as a new kind of wellness platform that brings together trusted professionals, meaningful experiences, and a genuinely human approach to wellbeing. Modern wellness has become fragmented. overwhelming, and often performative. People are constantly exposed to information, trends, and advice, yet many still feel disconnected from themselves and from others. At the same time, truly exceptional wellness professionals often struggle to be found in a meaningful way. AMA was built to bridge that gap.
What we do
AMA is a curated wellness marketplace connecting people with trusted professionals across four pillars of wellbeing: Activity, Nutrition, Sleep, and Mindfulness. Through the platform, users can discover and book sessions, classes, consultations, workshops, and experiences, both online and in person, with carefully selected professionals and businesses.
Our team
AMA was co-founded by Elena and Valeria, who share a passion for wellness, human connection, and building meaningful brands. Together, they built AMA around a shared belief: that wellness should feel neither transactional nor intimidating, but supportive, human, and lasting. Their long-term vision is for AMA to become a globally recognised wellness ecosystem, seamlessly integrating digital wellbeing, real-world experiences, community, and preventative health.
Chief Executive Officer
Elena
I think wellness is all about balance. I don’t believe in strict rules or constantly pushing yourself to do more. Instead, it’s about finding a routine that feels peaceful, natural, and safe, something that fits into your life rather than takes it over. When you find that balance, discipline stops feeling like effort and simply becomes part of who you are. That belief eventually grew into something much bigger: the vision for AMA, a platform designed to help people find that balance with as little effort and as much joy as possible.
Elena
Chief Executive Officer
I think wellness is all about balance
I don’t believe in strict rules or constantly pushing yourself to do more. Instead, it’s about finding a routine that feels peaceful, natural, and safe, something that fits into your life rather than takes it over. When you find that balance, discipline stops feeling like effort and simply becomes part of who you are. That belief eventually grew into something much bigger: the vision for AMA, a platform designed to help people find that balance with as little effort and as much joy as possible.
Chief Operating Officer
Valeria
Wellness, to me, isn’t something you perform, it’s something you build slowly through everyday habits. I care about routines that support energy, creativity and long term health rather than quick fixes. These days, that looks like whole food meals with a cup of bone broth every morning, 3 strength workouts per week, an early bedtime. But also leaving enough space to actually enjoy life – I love cycling through the park, listening to my favourite songs and singing along when nobody's watching!
Valeria
Chief Operating Officer
Wellness, to me, isn’t something you perform, it’s something you build slowly through everyday habits
I care about routines that support energy, creativity and long term health rather than quick fixes. These days, that looks like whole food meals with a cup of bone broth every morning, 3 strength workouts per week, an early bedtime. But also leaving enough space to actually enjoy life – I love cycling through the park, listening to my favourite songs and singing along when nobody's watching!
Project manager
Chris
Wellness is more than a professional path for me; it is a foundational life philosophy rooted in the belief that everyone deserves access to transformative, holistic care. By building a platform that connects dedicated practitioners with individuals seeking guidance, my goal is to break down geographical barriers to meaningful health and vitality. Ultimately, empowering others to thrive through accessible virtual consultations is the truest expression of my lifelong commitment to well-being.
Chris
Project manager
Wellness is more than a professional path for me; it is a foundational life philosophy rooted in the belief that everyone deserves access to transformative, holistic care
By building a platform that connects dedicated practitioners with individuals seeking guidance, my goal is to break down geographical barriers to meaningful health and vitality. Ultimately, empowering others to thrive through accessible virtual consultations is the truest expression of my lifelong commitment to well-being.
SMM manager
Noelle
For me, wellness is about creating a life where you feel your best, both physically and mentally. Working in social media has shown me how much information is available online, but also how confusing it can be to know what to trust. That’s why I love being part of AMA. We’re making expert-led wellness more accessible and helping people find guidance they can genuinely rely on. It’s meaningful to contribute to a mission that empowers people to take better care of themselves. Feel free to adjust or shorten my wording if it’s a little too long or if you’d like it to better fit the page.
Noelle
SMM manager
For me, wellness is about creating a life where you feel your best, both physically and mentally
Working in social media has shown me how much information is available online, but also how confusing it can be to know what to trust. That’s why I love being part of AMA. We’re making expert-led wellness more accessible and helping people find guidance they can genuinely rely on. It’s meaningful to contribute to a mission that empowers people to take better care of themselves. Feel free to adjust or shorten my wording if it’s a little too long or if you’d like it to better fit the page.
IT developer
Max
Wellness, for me, is a high-energy balance between performance and presence. I’m deeply into tech and always pushing systems—and myself—to the next level, but I stay grounded through sports, movement, and meditation that channels all that intensity. It’s about feeling fully alive, purposeful, and connected—to my wife, my family, and what I’m building. Wellness is discipline and flow, ambition and awareness, all working together in a life that feels meaningful and in motion.
Max
IT developer
Wellness, for me, is a high-energy balance between performance and presence
I’m deeply into tech and always pushing systems—and myself—to the next level, but I stay grounded through sports, movement, and meditation that channels all that intensity. It’s about feeling fully alive, purposeful, and connected—to my wife, my family, and what I’m building. Wellness is discipline and flow, ambition and awareness, all working together in a life that feels meaningful and in motion.
HR manager
Kshe
As a mother, I realised that my kids needed more than my love and support. They needed a healthy mother who had the energy, strength, and resilience to be present for them every day. I wanted to keep up with their adventures, care for them when they were unwell, and be a positive example of healthy habits as they grew. This realisation inspired me to learn more about nutrition, physical activity, sleep, and overall well-being.
Kshe
HR manager
As a mother, I realised that my kids needed more than my love and support
They needed a healthy mother who had the energy, strength, and resilience to be present for them every day. I wanted to keep up with their adventures, care for them when they were unwell, and be a positive example of healthy habits as they grew. This realisation inspired me to learn more about nutrition, physical activity, sleep, and overall well-being.
Lead designer
Andre
Julia Keller is a Nutritional-Hypnotherapist. She is passionate about helping clients to not just survive, but to live a life in which they're thriving and feeling and looking amazing. Julia helps women in perimenopause and midlife to reclaim their zest in life. Her programs
Andre
Lead designer
Julia Keller is a Nutritional-Hypnotherapist
She is passionate about helping clients to not just survive, but to live a life in which they're thriving and feeling and looking amazing. Julia helps women in perimenopause and midlife to reclaim their zest in life. Her programs