Jonah Adeyemi

I help people eat more plants without it becoming an identity or a second job. Most of my clients are not vegan and do not intend to be. They want two or three fewer meat-based meals a week without ending up eating beige food or missing something important. That is a practical problem with practical answers. Where it matters, I am specific: protein spread across the day, iron and its absorption, B12, omega-3 and calcium. Where it does not matter, I say so, which saves people a great deal of money on supplements they do not need.