Step 1
Know when private wellness support is not the first stop
A marketplace can help you compare support, but it cannot diagnose a sleep disorder. The NHS advises seeing a GP if changing your sleep habits has not helped, if you have had trouble sleeping for months, or if insomnia is affecting daily life so much that it is hard to cope.
Breathing that stops and starts during sleep, loud snoring with gasping or choking, and persistent daytime exhaustion are possible signs of sleep apnoea. The NHS says sleep apnoea needs treatment and recommends a GP assessment when those symptoms are present. Do not book coaching as a substitute for that assessment.
Step 2
Match the kind of support to the job you need done
Sleep coaching or habit support
Best considered when you want help applying a routine, tracking patterns, changing day-to-day habits or staying accountable. Ask the coach to state what they are trained to do, what sits outside their scope and when they refer to a clinician.
CBT or CBT-I
Cognitive behavioural therapy for insomnia is more than a list of sleep-hygiene tips. NICE describes CBT-I as the first-line treatment for long-term insomnia. If a provider advertises it, ask what their CBT-I training covers and who delivers the clinical assessment.
Mindfulness or relaxation
Guided meditation, breathwork and yoga nidra may be useful parts of a wind-down practice. Choose them as a defined wellbeing experience, not as a promised cure for insomnia or another medical condition.
Sleep clinic or medical assessment
This is the relevant route when another sleep disorder may be present. NHS sleep clinics can test breathing, heart rate and other signals, often with equipment used at home, when a GP suspects sleep apnoea.
Step 3
Ask these seven questions before you pay
- What problem is this service designed for?Look for a precise answer rather than a promise to fix every kind of poor sleep.
- What are the practitioner’s relevant qualifications?Read the full profile, then verify any claimed professional registration independently.
- What happens in the first session?You should understand whether you are buying an assessment, coaching, therapy or a class.
- How many sessions are normally involved?A £60 appointment and a £250 programme are not comparable until the scope is clear.
- How will progress be reviewed?Ask what will be measured and what happens if the approach is not helping.
- When would you refer me to a GP or sleep clinic?A credible practitioner should be able to describe their boundaries plainly.
- What are the cancellation, privacy and messaging terms?Check them before sharing health information or committing to a package.
In UK health and care occupations that are not regulated by law, the Professional Standards Authority recommends checking whether a practitioner appears on a relevant Accredited Register. The Quality Mark is about how a register protects the public; it is not proof that every therapy offered works.
Compare real options
Current sleep support on AMA
AMA currently lists 14 sleep-related services. Listed prices run from £1 to £185. Prices, duration and booking times come from the current listings and can change; compare the scope, not just the headline price.
Search by service, price and format
Compare every sleep listing
Sources and editorial note
This guide was prepared by AMA Editorial from public UK guidance and current AMA marketplace data. It is general information, not medical advice, and has not been presented as a practitioner review.
- NHS: Insomnia, reviewed 19 March 2024.
- NHS: Sleep apnoea, reviewed 11 May 2026.
- NICE: Digital technologies delivering CBT for insomnia in adults, accessed 26 August 2026.
- Professional Standards Authority: About Accredited Registers, accessed 26 August 2026.